![]() Meanwhile, SnapDragon is the star of the show, with continued steady growth. “With RubyFrost, we are focused on marketing to that audience as well as to those who are looking for an apple to use in recipes.” “RubyFrost is naturally non-browning due to high vitamin C and has a tart flavor profile appealing to about 30 percent of consumers,” Wells said. Still, being a very tart apple, she knows that taste isn’t for everyone. “They also offer a beautiful, deep red color, making them the perfect ‘counter candy’ as we like to call it, to add a burst of color to any kitchen.” ![]() “RubyFrost made some great gains at specific retailers this year and they are the perfect balance of sweet and tart - deep and rich with a hearty crunch and crisp texture,” Wells said. There is excitement about new marketing programs that will roll-out for the 2021 crop and Wells hints that there will be a bit of a brand refresh for RubyFrost. “Being early June, many of our growers are in the process of thinning, or have just finished, so the results of that are not clear. “This season’s crop looks good so far, though it is pretty early to make incredibly accurate predictions,” Wells said. ![]() In general, fruit size was smaller than normal due to summer drought conditions however, the pandemic brought a higher-than-normal demand for bagged fruit so smaller fruit did not pose the same problem that it may have in a typical year. More stores carried both varieties for a longer period of time, which is a huge benefit to customers who love the apples and want to be repeat buyers.” “Sales were strong for both SnapDragon and RubyFrost, with sales of SnapDragon up from 25-85 percent in many regions and markets. “Overall, it was a good selling season and we sold out ahead of schedule,” she said. ![]() Looking back on last year, Wells describes the 2020 crop as “an interesting one.” “In that, we make it our mission to deliver the best apples to our customers while also making sure our grower-owners are getting the best returns on the fruit they grow.” “Crunch Time Apple Growers has a pretty singular purpose - to grow and market SnapDragon and RubyFrost apples,” said Jessica Wells, business manager for the Lockport, NY-based company. SnapDragon and RubyFrost apples were born in New York, nurtured and developed by Dr. Crunch Time Apple Growers is a cooperative of 147 growers throughout the state of New York who are dedicated to introducing new, flavorful apple varieties to the marketplace. ![]()
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